Welcome to the press page of FIVE! Here you will find information about the brand and images for download

Welcome to the press page of FIVE! Here you will find information about the brand and images for download

press contact

Are you looking for five good reasons for a story about FIVE and would you like to speak to Anna today? Then I have good news for you: just give me a call and we'll make it happen.

Anna Pfeiffer
Founder and CEO
+41 79 718 60 83

Your story about FIVE

Are you looking for five good reasons for a story about FIVE and would you like to speak to Anna today? Then I have good news for you: For questions and images just call me and we will make it possible.

Anna Pfeiffer
Founder and CEO
+41 79 718 60 83

Gimme Five!

FIVE produces vegan natural cosmetics with a maximum of five ingredients per product. The Zurich beauty label was founded in 2017 by Anna Pfeiffer, who finally wanted to create a care line with "zero bullshit" but full of transparency and maximum naturalness. True to the motto, identify the essential ingredients and eliminate the rest, FIVE dispenses with any unnecessary ingredients.

The product range is vegan and based on natural ingredients. We pay attention to organic quality wherever possible. Of course, we do not use any synthetic fragrances, colors and preservatives, parabens and silicones.

story and values

→ Learn more about our story and how we contribute to a more sustainable beauty industry with our values.

→ Are you looking for clues to write about? Then take a look at the 5 reasons for FIVE .

At a glance

Our company

In September 2017, successful participation in the German TV show "Die Höhle der Löwen", at the same time the official launch of the FIVE brand in DACH.

From beautiful Zurich in Switzerland and 100% independent and owned by the founding team Anna Pfeiffer and Felix Hofmann

Manufacturing & Distribution

The products are manufactured in small batches by our partners in Germany and Switzerland.

We sell our products exclusively online (D2C) to our buyers in Switzerland and all EU countries via fiveskincare.ch and fiveskincare.de

Our products

Our natural cosmetics are nature-based, consist of a maximum of 5 ingredients per product and are registered with the Vegan Society.

The products are packed in glass without outer packaging and are 100% climate-neutral. In Switzerland, the shipment can be made in a reusable box on request

Downloads: Pictures & product details

Cut-outs, moods, portraits, logo

Details of each product

To quote

“Care products usually consist of more than 20 ingredients. Impossible to keep track of this jungle of ingredients. Our natural cosmetics provide a remedy and so the name at FIVE says it all: We reduce to the maximum and rely on five selected raw materials per product, which we print large on our flacons. Our buyers always know exactly what is going on their skin.”

Anna Pfeiffer, founder of FIVE

Press releases & more

Current Press Releases

No current press releases at this time

Podcasts with Anna

Shopify Podcast
High five for natural cosmetics | This is how FIVE Skincare created vegan cosmetics that everyone understands and convinced DHDL

The Startup Girls
The lion's den: HOW do you get YOUR DEAL ? | BOSSBABE TALK with Anna Pfeiffer from Five Skincare

Press excerpt online media

Female-owned businesses
And ByWoman Brands

German startups
No cute mouse! 5 tips for a successful start-up

Bellevue NZZ
Slap 200 francs on the head

beauty punk

"My greatest strength? – My brain!»

time magazine
ZEITmagazin Advent calendar 2017: 4th door

The Lion's Den: All Season 4 Broken Deals

beauty punk

That's why the intimate care deal with Judith Williams burst

German startups
5 lion deals that unfortunately fell through #DHDL

Who is the lion king?


That's why these 10 lion deals burst after the show

beauty punk

cash minds
BRAND LOVE: five skincare - natural cosmetics with only 5 ingredients

High five: Five good reasons to use Five Skincare products

Bellevue NZZ
In cosmetics, too, less is often more

founder encyclopedia
DHDL Season 4: Products and websites from 'The Lion's Den

The lion's den compact _ First a deal - and then a marriage proposal _ STERN.de

Continuous commercial

This is Jane Wayne
Fair Friday // Vegan & Organic: Five Skincare - cosmetics with only 5 ingredients

The OriginalCopy
Label to watch: FIVE Skincare

'Five Skincare' from 'The Lion's Den' is natural cosmetics deluxe

"Five Skincare" from the "Lion's Den": Can the minimalism concept convince?

German startups
Five Skincare: Deal fell through after show #DHDL

Startup Valley
The idea is just the smallest piece of the puzzle, after that the fun begins

trends of the future
Five Skincare: Vegan natural cosmetics convince with a minimalist concept

The lion's den: Five skincare deal burst - Schnexagon is still on the brink

The lion's den 2017: Tough negotiations for "Five Skincare"

Startup humor
Five Skincare natural cosmetics with 5 ingredients

Online retailer news
Interview with DHDL-StartUp Five Skincare: "Our customers pay for highly concentrated products and not for a water content of 80 percent"

Wirtschaftswoche Founder
Den of the lions: Who is in episode 3

Berlin morning post
Five ingredients that convince Judith Williams

Hamburg startups
Five wins

Rheinische Post
Third episode of "Lion's Den" 2017

Augsburg General
"The Lion's Den": Why the lions wanted to go to the dentist in episode 3

The Lion's Den 2017: Getaway, BigBox Berlin, Schnexagon and Co.

Brunswick newspaper
"Periodon Cream" inventor lets lions show their teeth

"Lion's Cave": Swiss Anna Pfeiffer puts everything on one card

"I wanted to cry on the spot"

Zurich woman wants to stir up the cosmetics market

"Five Skincare" in the test: How good are the eco-cosmetics from the "Lion's Den"?

start-up scene
Cosmetics startup Five's DHDL deal collapsed

Best practice business
Principle of simplicity: FIVE Skincare natural cosmetics contain a maximum of five ingredients

Modern Stories
FIVE - natural cosmetics with a maximum of 5 ingredients

beauty punk
Five Skincare: Less is everything