Blog

Anna Pfeiffer on the Shopify Podcast

In September 2020 I had the pleasure of chatting with Manuel from Shopify about the founding story of FIVE. In the official Shopify Podcast, I share how I started FIVE, why it all took longer than ...

When production goes wrong

"Anna, when will the FIVE face serum be available again?" I've been asked this question a lot lately. Unfortunately, I didn't know the answer for a long time because we had a problem in production ...

Thank you: We're celebrating 1 year of FIVE 🚀

What a year! A lot has happened since The Lion's Den on VOX. Natural cosmetics with a maximum of 5 ingredients have proven themselves. Customers swear by the minimalist care for sensitive skin. And...

Fear is not an option.

A year ago I had the biggest test of courage of my life. January 25, 2017 was the day of shooting for the TV show "Die Höhle der Löwen". Anyone who knows me from before knows that I was...

Big and small dramas. Why we need 8 weeks to produce the Shea Cream.

Many of you finally want to try the Shea Cream and Body Scrub, but the products have been sold out for four weeks. But why is it taking so long for us to finally restock the shelves? I wou...

FIVE in the most famous German TV start-up show: The days after

In the VOX start-up show Die Höhle der Löwen, Anna Pfeiffer and her startup Five Skincare had made a deal with Judith Williams. What happened next?

FIVE in the most famous German TV start-up show: Showtime

Now it was here, the day of Five Skincare's shooting for “The Lion's Den”. How did investors react to Anna Pfeiffer? Did you get a deal?

FIVE in the most famous German TV start-up show: The preparation

In part 2 of the 4-part blog series, founder Anna Pfeiffer writes about the preparations for shooting the TV show Die Höhle der Löwen. How has she been?

FIVE in the most famous German TV start-up show: The application

In the 4-part blog series, founder Anna Pfeiffer writes about her participation with Five Skincare on the TV show Die Höhle der Löwen. Now read part 1.

Another cosmetics start-up?

Admittedly, I didn't choose the easiest industry. With Five Skincare I would like to achieve something that I have missed on the market so far: An honest company that doesn't make any false promise...